Molson's+Future+Strategy

= This RRS feed will allow you to observe Molson's continual Innovation and Growth  =

rss url="feed://www.molsoncoorscanada.com/rss%20feeds/news.aspx" link="true" number="10"

= Goals of the Brewery  =

For Molson to maintain its status as the number one beer company in Canada they have to continually create new ways to reach out to its customers and keep high market shares.

and mirocbreweries || 10% ||
 * Company || Market Share ||
 * Molson || 45% ||
 * Labatt || 45% ||
 * Regional Buyers, imported beers,

The Molson company has now developed a new focus for the advancement of their product. They are linking their beer with sports entertainment to enhance the amount of brand awareness and beer consumption. It has been discovered that beer drinkers are likely to consumer twice as more if they involved in some type of sports entertainment. Therefore a company such as Molson would take advantage of this by marketing their beer in a way that made sports fans instinctively choose Molson as their choice of beverage.