casey-emard

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Casey Emard My name is Casey Emard and I am a student at the University of Ottawa. With this wiki space I intend to explore the history, marketing strategies, and customer service that has made Molson Canadian the success it is today. Beer companies across the world have been strategizing and innovating to achieve market shares and customer satisfaction. Molson Canada was founded in 1786 and is the oldest brewery in North America and continues to produce beer on the site of the original brewery. Molson has advertised itself as a a true Canadian taste and has targeted men and women in their 20's and 30's for their advertising tactics. This beer company has invested millions of dollars into their advertisements which has not only increased the brand's awareness but is responsible for the large market share that Molson now has in the brewing industry.

= Some Canadian History = = Molson's Marketing Techniques = = Award Winning Advertisements = = Molson's Future Strategy =